Earn Your Exposure

Why participate?

When you submit your project to the world’s premier digital media competition for public sector professionals, you’ll receive benefits designed to showcase your potential, reward your hard work, and inspire your potential.

Exposure Showcase your best work to your peers and industry professionals around the world.
Feedback Get feedback from industry experts on your skills, creativity, design, and effectiveness.
Recognition Winners not only a receive a trophy, but also certificates and Credly badges to promote themselves.
Community Connect with other creative, scientific, and design professionals in the Public Sector and get inspired.

Key Dates – 2020 Entry Details

  • Submission opens March 2, 2020 
  • Submission deadline June 26, 2020
  • Winners announced August, 2019

JUDGING CRITERIA

A panel of qualified industry expert judges will evaluate and score all eligible entries and select one (1) winner and finalists for each category. 

In the four (4) different judging criteria, you get up to 100 points in total:


Points
Design
+
Points
Effectiveness
+
Points
Creativity
+
Points
Skills
=
Points
 

HOW IT Works

The competition is divided into three segments focused on Visual Communications, Interactive Design, and Multi-Channel Campaigns and Service Delivery, with specific categories within each segment. Keep in mind, you can only submit the same project in one category, but you can submit up to three (3) different entries per category. 

Visual Communication Segment

Visual Communication category is for photographs, graphic design, data visualization or video for the purposes of conveying an idea, teaching employees or constituents, or explanation of data or science. 

A default value Photography See details

Visual Communication Segment

Photography

Appropriate entries include a single picture or a series of up to 10 related images. Images must be photographic.

Judging Criteria:

  • Design/usability (30%)
  • Effectiveness in meeting communication objective (30%)
  • Creativity (30%)
  • Skills in applying Adobe products as described in submission (10%)
Download 2021 official rules
A default value Graphic, Print Design or Illustration See details

Visual Communication Segment

Graphic, Print Design or Illustration

Appropriate entries include brochures or publications (print or digital) or a series of up to five (5) related images or designs.

Judging Criteria:

  • Design/usability (30%)
  • Effectiveness in meeting communication objective (30%)
  • Creativity (30%)
  • Skills in applying Adobe products as described in submission (10%)
Download 2021 official rules
A default value Video Editing,  Post-Production, Animation & Motion Graphics See details

Visual Communication Segment

Video Editing, Post-Production, Animation and Motion Graphics

Appropriate entries are videos with any combination of live-action, computer-generated graphics, visual effects, text animations, or digital reproductions of drawn images. Only the first five minutes of the video will be judged.

Judging Criteria:

  • Design/usability (30%)
  • Effectiveness in meeting communication objective (30%)
  • Creativity (30%)
  • Skills in applying Adobe products as described in submission (10%)
Download 2021 official rules
A default value Data Visualization See details

Visual Communication Segment

Data Visualization

Appropriate entries include a single publication or up to 5 images, illustrations, graphics, motion graphics or video that explain or present data or scientific information.

Judging Criteria:

  • Design/usability (30%)
  • Effectiveness in meeting communication objective (30%)
  • Creativity (30%)
  • Skills in applying Adobe products as described in submission (10%)
Download 2021 official rules

Interactive Design Segment

Appropriate entries in the Interactive Design Segment are created for a government or public service entity, and are designed to be viewed through a browser on a computer, tablet, mobile device or interactive kiosk often, for the purpose of promoting or fulfilling the functions and services of public sector entities.

A default value Web Design See details

Interactive Design Segment

Web Design

Appropriate entries include websites and intranets meant to be viewed through a browser on a computer or tablet. They can include, but are not limited to, any of the following: websites, government service portals for citizens or employees, or eLearning projects.  Submission should include details about responsiveness, personalization and use of analytics.

Judging Criteria:

  • Design/usability - including responsive design (30%)
  • Effectiveness in meeting communication objective - including use of personalization and use of analytics (30%)
  • Creativity (30%)
  • Skills in applying Adobe products as described in submission (10%)

Download 2021 official rules
A default value Mobile Application Design & Digital Exhibition Design See details

Interactive Design Segment

Mobile Application Design & Digital Exhibition Design

Appropriate entries include, but are not limited to, mobile applications, digital exhibitions, kiosks, digital games, and real-time interactive experiences used for an external or internal public sector purpose. Your entry might also include interaction and intention to inform the user, such as experience design, interactive exhibits, or environmental graphics. Although entries should be largely digital, physical installations with an important digital component are also eligible.

Judging Criteria:

  • Design/usability (30%)
  • Effectiveness in meeting communication objective (30%)
  • Creativity (30%)
  • Skills in applying Adobe products as described in submission (10%)

Download 2021 official rules

Multichannel campaigns and Service Delivery segment

Multichannel campaign category refers to a related set of assets targeting audiences (employee, constituents, customers, citizens) via multiple channels (social, online, offline, print, in person signage, videos, events, etc.) and meant to accomplish agency/department goals. Discrete assets or components of a multichannel campaign can be submitted for Interactive Design or Visual Communication review, and can comprise up to four (4) unique new entries. Ex. The brochure for a park exhibit maybe entered in the graphic and print design category (with one lead entrant), but the brochure, signage, web presence and social elements would be entered as a multichannel campaign. Multichannel campaign entries must include a minimum of three (3) types of creative examples and a maximum of 10 examples. 

A default value Citizen-facing Campaign and Service Delivery See details

Multi-channel campaigns and Service Delivery Segment

Citizen-facing Campaign and Service Delivery

Appropriate entries are related sets of assets targeting constituents or citizens via multiple channels (social, online, offline, print, in person signage, videos, events, etc.) and meant to accomplish agency mission/department goals.

Judging Criteria:

  • Design (30%)
  • Effectiveness /usability in meeting communication objective across body of work (30%)
  • Creativity (30%)
  • Skills in applying Adobe products (10%)

Download 2021 official rules
A default value Employee-facing Campaign and Service Delivery See details

Multi-channel campaigns and Service Delivery Segment

Employee-facing Campaign and Service Delivery

Appropriate entries are related sets of assets targeting internal employees or volunteers via multiple channels (social, online, offline, print, in person signage, videos, events, etc.) and meant to accomplish agency/department goals.

Judging Criteria:

  • Design (30%)
  • Effectiveness/usability in meeting communication objective across body of work (30%)
  • Creativity (30%)
  • Skills in applying Adobe products as described in submission (10%)

Download 2021 official rules
A default value Museum or Park Exhibit and Promotion See details

Multi-channel campaigns and Service Delivery Segment

Museum or Park Exhibit and Promotion

Appropriate entries are related sets of assets used on multiple channels (photos of the exhibit and/or materials used to promote the park/museum and exhibit via social, online, offline, print, in person signage, videos, events, etc.).

Judging Criteria:

  • Design (30%)
  • Effectiveness in meeting communication objective (30%)
  • Creativity (30%)
  • Skills in applying Adobe products (10%)

Download 2021 official rules

OFFICIAL RULES

Participants must be over 18 years old and projects must be for a government, quasi-government or public service organization.  For a full list of eligibility requirements refer to the official rules.

View official rules

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