Earn Your Exposure

Benefits – Why participate

Many public sector creatives say they want to design experiences that rival those of private sector agencies. With the Adobe Creative Cloud, they can push their creativity to the limit. Submit your project and showcase your potential. Here are the benefits on why to participate in this awards program.

Get Exposure & meet other Industry Professionals View details

Benefits - why Participate?

Get Exposure & meet other Industry Professionals

Get exposure to the other creative and web designers from across the country and across the globe who serve others. 

Judges Feedback View details

Benefits - why participate?

Judges Feedback

Get feedback from industry leaders on the work you are doing, how it works and gain new perspectives.

Certificates & Credly Badges View details

Benefits - why Participate?

Certificates & Credly Badges

Winners deserve bragging rights, which are always fun and we know the community is well deserving of recognition. Post these badges on profiles, LinkedIn and Behance when promoting yourself.

Physical Awards View details

Benefits - why Participate?

Physical Awards

All winning team members get a trophy and a certificate naming the category.

Key Dates – 2017-2018 Entry Details

  • Entries Begin Oct 18, 2017
  • Early Submission Showcase
    Adobe Digital Government Symposium
    Washington, D.C. May 15, 2018
  • Last day to enter May 31, 2018
  • Winners announced no later than July 20, 2018
  • Winner Showcase and Government Reception at MAX 2018

JUDGING CRITERIA

A panel of qualified judges will evaluate and score all eligible entries and select one (1) winner for each category.

In the four (4) different criteria you get up to 100 points in total:
Design (30%) + Effectiveness (30%) + Creativity (30%) + Skills (10%)

Design
Effectiveness
Creativity
Skills

competition categories

Submit your entry in one of the specific categories below. And keep in mind, you can only submit the same project in one category. You are allowed to submit up to three (3) different entries per category.

Visual Communication Segment

Visual Communication category is for photographs, graphic design, data visualization or video for the purposes of conveying an idea, teaching employees or constituents, or explanation of data or science. 

Photography View details

Visual Communication Segment

Photography

Appropriate entries include a single picture or a series of up to 10 related images. Images must be photographic.

Judging Criteria:

  • Design/usability (30%)
  • Effectiveness in meeting communication objective (30%)
  • Creativity (30%)
  • Skills in applying Adobe products as described in submission (10%)
Graphic, Print Design or Illustration View details

Visual Communication Segment

Graphic, Print Design or Illustration

Appropriate entries include brochures or publications (print or digital) or a series of up to five (5) related images or designs.

Judging Criteria:

  • Design/usability (30%)
  • Effectiveness in meeting communication objective (30%)
  • Creativity (30%)
  • Skills in applying Adobe products as described in submission (10%)
Video Editing,  Post-Production, Animation & Motion Graphics View details

Visual Communication Segment

Video Editing, Post-Production, Animation and Motion Graphics

Appropriate entries are videos with any combination of live-action, computer-generated graphics, visual effects, text animations, or digital reproductions of drawn images. Only the first five minutes of the video will be judged.

Judging Criteria:

  • Design/usability (30%)
  • Effectiveness in meeting communication objective (30%)
  • Creativity (30%)
  • Skills in applying Adobe products as described in submission (10%)
Data Visualization View details

Visual Communication Segment

Data Visualization

Appropriate entries include a single publication or up to 5 images, illustrations, graphics, motion graphics or video that explain or present data or scientific information.

Judging Criteria:

  • Design/usability (30%)
  • Effectiveness in meeting communication objective (30%)
  • Creativity (30%)
  • Skills in applying Adobe products as described in submission (10%)

Interactive Design Segment

Appropriate entries in the Interactive Design Segment are created for a government or public service entity, and are designed to be viewed through a browser on a computer, tablet, mobile device or interactive kiosk often, for the purpose of promoting or fulfilling the functions and services of public sector entities.

Web Design View details

Interactive Design Segment

Web Design

Appropriate entries include websites and intranets meant to be viewed through a browser on a computer or tablet. They can include, but are not limited to, any of the following: websites, government service portals for citizens or employees, or eLearning projects.  Submission should include details about responsiveness, personalization and use of analytics.

Judging Criteria:

  • Design/usability - including responsive design (30%)
  • Effectiveness in meeting communication objective - including use of personalization and use of analytics (30%)
  • Creativity (30%)
  • Skills in applying Adobe products as described in submission (10%)

Mobile Application Design & Digital Exhibition Design View details

Interactive Design Segment

Mobile Application Design & Digital Exhibition Design

Appropriate entries include, but are not limited to, mobile applications, digital exhibitions, kiosks, digital games, and real-time interactive experiences used for an external or internal public sector purpose. Your entry might also include interaction and intention to inform the user, such as experience design, interactive exhibits, or environmental graphics. Although entries should be largely digital, physical installations with an important digital component are also eligible.

Judging Criteria:

  • Design/usability (30%)
  • Effectiveness in meeting communication objective (30%)
  • Creativity (30%)
  • Skills in applying Adobe products as described in submission (10%)

Multichannel campaigns and Service Delivery segment

Multichannel campaign category refers to a related set of assets targeting audiences (employee, constituents, customers, citizens) via multiple channels (social, online, offline, print, in person signage, videos, events, etc.) and meant to accomplish agency/department goals. Discrete assets or components of a multichannel campaign can be submitted for Interactive Design or Visual Communication review, and can comprise up to four (4) unique new entries. Ex. The brochure for a park exhibit maybe entered in the graphic and print design category (with one lead entrant), but the brochure, signage, web presence and social elements would be entered as a multichannel campaign. Multichannel campaign entries must include a minimum of three (3) types of creative examples and a maximum of 10 examples. 

Citizen-facing Campaign and Service Delivery View details

Multi-channel campaigns and Service Delivery Segment

Citizen-facing Campaign and Service Delivery

Appropriate entries are related sets of assets targeting constituents or citizens via multiple channels (social, online, offline, print, in person signage, videos, events, etc.) and meant to accomplish agency mission/department goals.

Judging Criteria:

  • Design (30%)
  • Effectiveness /usability in meeting communication objective across body of work (30%)
  • Creativity (30%)
  • Skills in applying Adobe products (10%)

Employee-facing Campaign and Service Delivery View details

Multi-channel campaigns and Service Delivery Segment

Employee-facing Campaign and Service Delivery

Appropriate entries are related sets of assets targeting internal employees or volunteers via multiple channels (social, online, offline, print, in person signage, videos, events, etc.) and meant to accomplish agency/department goals.

Judging Criteria:

  • Design (30%)
  • Effectiveness/usability in meeting communication objective across body of work (30%)
  • Creativity (30%)
  • Skills in applying Adobe products as described in submission (10%)

Museum or Park Exhibit and Promotion View details

Multi-channel campaigns and Service Delivery Segment

Museum or Park Exhibit and Promotion

Appropriate entries are related sets of assets used on multiple channels (photos of the exhibit and/or materials used to promote the park/museum and exhibit via social, online, offline, print, in person signage, videos, events, etc.).

Judging Criteria:

  • Design (30%)
  • Effectiveness in meeting communication objective (30%)
  • Creativity (30%)
  • Skills in applying Adobe products (10%)

OFFICIAL RULES

Participants must be over 18 years old and projects must be for a government, quasi-government or public service organization.  For a full list of eligibility requirements refer to the official rules.

GET STARTED

Earn your first official competition certificate and badge. You’ll earn a different badge each time you level up in the competition; from Participant all the way to Winner. Use your badges to spiff up your LinkedIn and other social profiles.