Your work makes an impact. Let’s celebrate it.

Entries may showcase a single image or a series of up to ten (10) related images created for the purpose of engaging constituents and/or government employees in public service communications, programs and/or training. The images must be photographic in nature and must have been digitally enhanced or artistically manipulated primarily (over 50%) with Adobe tools.

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Entries may showcase print and/or digital formats. They may include brochures, reports, and/or presentations that illustrate research, explain concepts and statistics, and/or deliver important public service information. They may also include social media, marketing, and/or exhibition materials designed to engage constituents and/or agency employees. Entries must be graphical or illustrative in nature and must have been created primarily (over 50%) with Adobe tools.

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Entries may showcase videos with any combination of live-action, computer-generated graphics, visual effects, text animations, and digital reproductions of drawn images created for the purpose of engaging constituents and/or government employees in public service communications, programs, and/or training. Only the first five minutes of the video will be judged. Entries must have been created using Adobe tools for at least 50% of the work in the process of editing visuals, editing and/or enhancing effects, or showing other expertise in post-production or animation.

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Entries may showcase websites and/or intranets meant to be viewed through a browser on a computer or tablet for the purpose of engaging constituents and/or government employees in public service communications, programs, and/or training. Entries must have been created using Adobe tools for at least 50% of the work on the front end or back end of the site(s).

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Entries may showcase mobile applications, digital games, and/or real-time interactive experiences designed for the purpose of engaging constituents and/or government employees in public service communications, programs, and/or training. Entries must have been created using Adobe tools for at least 50% of the work on the front end or back end of the application(s).

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To qualify for this cross-category award, entries must include a set of creative assets used across multiple marketing channels—such as social, online, print, video, and events—for the purpose of delivering important public service communications or engaging employees. Discreet assets or components of a multi-channel campaign can also be submitted to the following categories: Photography; Graphic, Print Design, or Illustration; Video Editing, Post-production, Animation, and Motion Graphics; Web Design; and Mobile Application Design. Multi-channel Campaign entries must include a minimum of three (3) types of creative assets and a maximum of five (5) creative assets. For example, the brochure for a park exhibit may be entered in the Graphic, Print Design, or Illustration category (with one lead entrant), but the brochure, signage, web presence, and social media assets would be entered together as a Multi-channel Campaign entry.

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